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Globally recognized Swedish fashion brand H&M confronted this problem with one of its youngsters's wear commercials in 2018. A Black child carrying a hoodie with the slogan "coolest monkey in the jungle" was featured in the ad. This instantly led to controversy, as "monkey" is commonly used as slur in opposition to Black folks, and triggered many customers to boycott the model. Many individuals, including celebrities, posted on social media about their resentments in course of H&M and refusal to work with and purchase its products. H&M issued an announcement saying "we apologise to anyone this will have offended", though this too received some criticism for showing insincere. The "Spanish type" of the late 16th century began the move back to synchronicity amongst upper-class Europeans, and after a struggle within the mid-17th century, French kinds decisively took over leadership, a process accomplished within the 18th century.